Digital Marketing Blog
Read our recent articles:
Entity SEO: The Smarter Way to Optimize for Search Engines and AI
By Austin LewisSearch engine optimization has evolved. Ranking for a single keyword is no longer enough. If you want relevant search results, stronger SERP features, and sustainable organic traffic, you need to…
SEO Succor Is Now Point Source Marketing
By Austin LewisBig news. Same brains. Bigger vision. Point Source Marketing is officially rebranding to Point Source Marketing. Why the change? Because we outgrew the name. From One Channel to the Full…
From Intern to Teammate: GeorgiaJane Wade’s Summer at Point Source Marketing
By Austin LewisWhen you think “summer internship,” your mind probably goes to coffee runs, endless note-taking, and one-off tasks that don’t go anywhere. GeorgiaJane Wade’s experience was the opposite — and exactly…
How to Update Your Business Address on Google (Step-by-Step Guide)
By Austin LewisIf your business has recently moved, updating your Google Business Profile (GBP) is more than just a housekeeping task—it’s a must for keeping your local SEO strong and your customers…
Demand Gen vs. PMax
By Austin LewisIf you’re weighing demand gen campaigns against Performance Max (PMax), you’re not alone. With Google leaning into automation and AI-driven advertising, marketers are sorting through shifting campaign types, placements, and…
How to Set Up Google Demand Gen Campaigns That Drive Results
By Austin LewisDemand generation isn’t new — but Google’s approach to it is. With the rollout of Google Demand Gen campaigns, brands finally have a way to meet potential customers where they…
What Is Omnichannel Marketing? (And Why It Actually Works)
By Austin LewisIf your brand is showing up on eight different platforms but your customers still feel lost, you don’t have a marketing strategy; you have a communication crisis. Omnichannel marketing fixes…
How Do Performance Max (PMax) Campaigns Work?
By Austin LewisIf you're running a Google Ads campaign and wondering if Performance Max can help drive more conversions, you're asking the right question. Google's AI-powered solution is fast becoming essential for…
llms.txt: How They Work and Why You Need One
By Austin LewisIf your site doesn’t have an llms.txt file yet, you’re organic visibility is already behind. As AI-powered crawlers from OpenAI, Anthropic, and Google scan the web for training data, the…
