If your business has recently moved, updating your Google Business Profile (GBP) is more than just a housekeeping task—it’s a must for keeping your local SEO strong and your customers informed. An incorrect business location can tank your visibility in Google Maps and local search results, confuse potential customers, and impact your credibility. This concept is all about NAP signals.
Here’s how to change your business address on Google quickly and correctly, while optimizing your online presence for better rankings.
Why Updating Your Google Business Profile Matters
Your Google Business Profile (formerly Google My Business or GMB) is one of the most visible pieces of your digital footprint. It controls how your business information appears in Google Search and Google Maps, including your phone number, business hours, website, and—yes—your physical address.
An outdated or inaccurate address can:
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Mislead customers and hurt trust
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Reduce foot traffic to your storefront
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Lower your chances of appearing in local search results
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Trigger reverification, delaying visibility
If you want to keep showing up in front of the right people at the right time, your business info has to be accurate—across the board.
Step-by-Step Guide: How to Change Your Business Address on Google
Let’s break down the process.
1. Sign in to Your Google Business Account
Go to Google Business and sign in with the Google account associated with your listing.
2. Select the Business You Want to Update
If you manage multiple locations, make sure you’re editing the correct business listing.
3. Click “Edit Profile”
Find the Edit profile button directly on your business profile dashboard.
4. Click the Pencil Icon Next to Your Address
The pencil icon indicates the fields you can edit. Click it to update your business address.
Pro Tip: If you’re a service area business (like a plumber or mobile pet groomer), you may not need a visible storefront address. Instead, set your service area to match your new location.
5. Enter Your New Address
Type in your new address, double-check the details, and make sure it matches your real-world signage and website.
6. Adjust Your Pin Location
After entering the new address, move the pin location on Google Maps to the precise spot of your business. This helps with navigation and improves trust signals for local citations.
7. Submit and Complete the Reverification Process
Google may require reverification after you change your address. This used to involve a postcard sent to your new location, but as I, myself, often like to point out to clients, nowadays, reverification is typically conducted through video submissions on the Google Business Profile app.
Don’t skip this—without verification, your profile may be suspended or hidden.
What to Update After Changing Your Address
Changing your address on Google is just one piece of the puzzle. Here’s what else to review:
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Business hours and operating hours
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Phone number (if changed)
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Your website’s contact page
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Profiles on Yelp, LinkedIn, and other directories
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Your social media bios and contact details
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Other platforms where your business name, address, or local citations appear
Consistency across platforms is a key ranking factor in search engine optimization, especially for small businesses competing locally.
Boost Local Visibility After an Address Change
Once you’ve updated your info, don’t just sit back—optimize your profile to reestablish your local authority:
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Add high-quality photos of your storefront
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Post about the move to inform customers
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Encourage fresh Google reviews
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Use your new neighborhood or city in business updates
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Respond to all customer reviews (even old ones)
If your listing is fully optimized and accurate, you’ll bounce back in local rankings—and potentially perform even better than before.
Having Trouble With Google Business Profile Support?
Is your conversation with Google Business Profile’s support team going in circles? We can help keep the conversation moving forward. Ask us how.
Don’t Let an Address Change Derail Your Local SEO
Changing your business address doesn’t have to be a headache—but ignoring it can cost you. A few simple updates to your Google Business Profile and other listings can safeguard your visibility, keep potential customers in the loop, and reinforce your digital marketing efforts.
Want help keeping your local SEO airtight? Let Point Source Marketing optimize your presence across Google, directories, and more.
Schedule a free initial consultation or request a proposal after you have read our case studies and client reviews.
