Allegiant Exteriors Rebrand, SEO & PPC Case Study
We helped Allegiant Exteriors (ClearCoat Roofing): Grow annual market qualified lead volume by over 620% Successfully rebrand and develop awareness for their new digital footprint expand from one to three locations.
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The Timeframe
March 2022 - Present
Goals
- Triple inbound MQLs within 24 months
- Lead full rebrand across all digital channels
- Build new brand visibility for Allegiant Exteriors
Strategy & Execution
ClearCoat Roofing came to us in March 2022 with a clear ask: triple inbound lead volume within two years — enough to justify adding two new sales offices in Indianapolis. After analyzing the local market and budget, we knew it was possible.
SEO Execution:
We developed a strategic keyword map and launched a phased content calendar that prioritized high-intent searches. Within just 10 months, ClearCoat’s organic keyword portfolio grew by over 1,966%.
Rebranding to Allegiant Exteriors:
In late 2023, ClearCoat rebranded to Allegiant Exteriors to reflect a broader service offering. We managed the full digital transition — from URL redirects to Google Business Profile updates — ensuring no traffic was lost in the process.
PPC Conquesting:
To fuel bottom-of-funnel demand, we launched competitive PPC campaigns targeting top local contractors and branded terms. This accelerated lead flow in key ZIP codes.
By the start of the 2024 roofing season, Allegiant Exteriors had expanded to three locations — with more in the pipeline.
The Impact
621%
increase in inbound MQLs over two years
3x office expansion
since launch of the SEO + PPC program
+1,966% growth in organic keyword portfolio in 10 months
Results for Target Keywords
Testimonial
Excellent investment, local attention and SEO keywords jumped astronomically after being with them for only a few months. I left another company that I was paying about half as much - they were doing absolutely nothing for 2 total years and took advantage of me being an unknowing business owner. Once I came to Point Source Marketing, they jumped my calls 2X in no time. We can clearly see what they are doing month over end in our meetings. Great transparency and results. Highly recommend
Need to scale leads and rebrand without losing search momentum?Let’s talk.