CBT Baltimore SEO Case Study

CBT Baltimore’s growth was stalled by three major issues:

1. Misaligned Search Signals:
   The site ranked better for “office space” terms than therapy-related ones. This confused Google’s understanding of the site’s primary purpose, which hurt visibility for core services.
2. Technical SEO Issues:
   Failing Core Web Vitals, broken links, and incorrect canonical tags weakened crawlability and performance.
3. No Topical Authority:
   The site lacked depth and structure for CBT-specific treatments and conditions, limiting organic discovery.

After a comprehensive audit, we prioritized three moves:

1. Subdomain Strategy
   We moved all office-space content to a dedicated subdomain (offices.cbtbaltimore.com) to isolate “therapy” keyword intent. This allowed Google to correctly interpret the main site as a clinical practice, not a commercial landlord — a key fix that led to quick ranking improvements.
2. Technical Optimization
   We addressed Core Web Vitals, broken links, image errors, and canonical issues to improve crawl efficiency and page experience. We never create content on a broken site.
3. Pillar-Cluster Content Strategy
   With the site stabilized, we mapped two years of content focused on high-intent, treatment-related keywords. Each pillar topic was supported by clusters that built depth and topical authority. We continue to produce monthly content and adjust based on performance.