Formley SEO Succor, we have rebranded to Point Source Marketing due to our wide range of digital expertise!

The Military Defense Firm PPC & SEO Case Study

See how we used SEO, GEO, and PPC to build a complete inbound lead funnel for The Military Defense Firm, making them one of the most dominant competitors in military law search marketing.

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The Military Defense Firm

The Timeframe

April 2024 - Present

Goals

  • Increase the volume of market-qualified leads for Courts-Martial by +300%
  • Build topical authority for the brand across all service offerings
  • Design a sustainable marketing funnel with a +350% ROI

Strategy & Execution

TMDF turned to us after we helped founder Josh Traeger scale a previous venture. This time, the mission was different: build traction fast for a new law practice defending active-duty service members—starting with courts-martial.

We built a full-funnel strategy spanning SEO and PPC to drive qualified leads at every stage of the journey:

  • PPC: Our launch campaigns delivered qualified leads in under two weeks. A mix of formats captured top-of-funnel attention, while retargeting moved users down the funnel.
  • SEO: We deployed a tightly structured content cluster strategy that positioned TMDF as a go-to resource for military trial defense. From zero authority, we grew their national keyword footprint by over 36,000%.

The Impact

1,200 %

increase in market-qualified leads via PPC

1,100 %

increase in organic-qualified leads

36,666 %

growth in national organic keyword coverage

#4

national ranking for "court-martial defense"

Testimonial

Josh Traeger
Josh Traeger
Josh Traeger

I have trusted Point Source Marketing to help me build two different businesses, both of which have thrived under their guidance. Most recently, my legal business -- which operates worldwide -- has seen an increase in web traffic by at least 1000%, an overwhelming increase in leads, and significantly more qualified leads than we've ever had before. All of this in just twelve months of work! The team at Point Source Marketing is honest, dependable, organized, and highly knowledgeable. If your business depends on web traffic for lead generation, look no further -- this is the team for you.

Ready to take your law office to the next level? Schedule a complementary consultation with one of our digital strategists.